Global Consumers Vote With Their Feet Amid Soaring Wheat Prices

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  • Wheat use seen declining as buyers shift to cheaper products
  • Rice, corn to replace wheat for human, animal consumption
  • Price-sensitive consumers in Asia, Middle East, Africa struggle
  • World wheat consumption seen dropping more than USDA forecast

Global wheat consumption is headed for its biggest annual decline in decades as record inflation forces consumers and companies to use less and replace the grain with cheaper alternatives, amid growing food insecurity, reports Business News.

Soaring wheat prices 

Consumers may face even higher wheat prices in the second half of 2022 as importers, who until now have supplied cargoes bought several months earlier at cheaper prices, pass on the costs from when wheat prices scaled decade highs in May.

Global wheat consumption in July-December could drop by 5%-8% from a year ago, analysts, traders and millers say, much faster than the U.S. Department of Agriculture’s forecast 1% contraction.

There is going to be a drop in wheat demand for animal feed in Europe and China. Wheat demand for human consumption has also slowed in key importing countries around the world,” said Erin Collier, an economist at UN’s Food and Agriculture Organisation.

High prices have raised food security worries in parts of Asia and Africa where countries are not able to secure enough supplies from the international market.”

Millions are facing mounting food costs and insecurity after Russia’s invasion of Ukraine and adverse weather in key exporting countries drove cereal prices to all-time highs.

Benchmark wheat futures jumped 40% this year to a record high in March before retreating recently, though physical prices remain high.

Wheat supplies still super tight

Wheat shipments from the Black Sea region are quoted at around $400-$410 a tonne, including cost and freight for delivery to the Middle East and Asia. Prices are down from a peak of about $500 a tonne reached a few months ago, but remain well above last year’s average of about $300.

Wheat supplies are still super tight,” said Ole Houe at brokerage IKON Commodities in Sydney. “We are not sure how much wheat is going to come out of the Black Sea and there is adverse weather in other exporting countries.”

Countries likely to struggle with wheat imports include Yemen, South Sudan, Sudan, Syria, Ethiopia, Afghanistan and Sri Lanka, FAO’s Collier told Reuters.

As rising costs strain household budgets, protests have erupted across the world with people taking to the streets from China and Malaysia to Italy, South Africa and Argentina.

In Indonesia, the world’s second-largest wheat buyer, consumption already fell in the first five months of 2022 and a bigger decline is expected as higher costs feed through the supply chain.

Switching out

As consumers cut purchases, bakers and noodle manufacturers are replacing wheat with rice.

Wheat flour prices are almost at par with rice – automatically there will be shifting,” said Franciscus Welirang, chairman of the Indonesian Flour Millers Association.

He noted the last time wheat flour prices rose significantly, Indonesia’s consumption dropped by 4.5%.

While wheat prices have jumped, Vietnam’s 5% broken rice was quoted around $404 per tonne, largely unchanged from late 2021.

Brazil, the biggest market for U.S. wheat, saw purchases decline more than 3% in January-June period, even though the country paid 20% more for the staple, data showed.

In the northeast of Brazil, maybe consumers will replace wheat products with regional ones, like tapioca,” said Roberto Sandoli, senior risk manager at HedgePoint Global Markets.

Animal feed

Red-hot wheat prices are also changing ingredients livestock farmers use for animal feed.

The French Farm Office FranceAgriMer forecasts demand for wheat feed is likely to drop 13% to 3.9 million tonnes in 2022/23 from 2021/22.

The drop in EU wheat consumption is mainly the consequence of very cheap corn,” said Helen Duflot, analyst with Strategie Grains. “Then of course, there is the economic issue.”

In Vietnam, one of the world’s fastest growing animal feed markets, rice is replacing wheat.

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Source: Business News