There are a group of women working hard in doing all they can to get rid of extra weight, whereas a larger bum is desired by some that’s fueling a whole industry of creams, surgery and padding.
2015 was called “the year of the rear” by the American Society of Plastic Surgeons.
New ASPS stats showed that 2015 was another year of the rear, as procedures focusing on the derriere dominated surgical growth. Buttock implants were the fastest growing type of cosmetic surgery in 2015, and, overall, there was a buttock procedure every 30 minutes of every day, on average.
Here are the top procedures related to the bottom in 2015:
- Buttock augmentation with fat grafting (14,705 procedures, up 28 percent from 2014 to 2015)
- Buttock lift (4,767 procedures up 36 percent from 2014 to 2015)
- Buttock implants (2,540 procedures up 36 percent from 2014 to 2015)
The Rise Of The Celebrity Mega Bum
The superstar rear used to be part of a star’s wider image: think Beyonce and Jennifer Lopez. Now, it can be a famous woman’s raison d’être (step forward, Kim Kardashian).
There are also plenty of enhanced underwear options for those not willing to go under the knife: US firm Bubbles Bodywear offers a winningly-named “Foxy Fanny Silicone Padded Panty Collection” and something called “Double-O Butt Lifters”.
The padded bum phenomenon, at least, is not new. There are historical mentions of a “cul de Paris”, a butt pad to be worn under a dress, that date back as far as 1725. “Women have often tried to draw men’s attention to their rears, whether by swaying ostentatiously while walking, or by artificial padding for fashionable emphasis, as though their entire beauty depended on the attractiveness of their bottoms,” writes Hans-Jürgen Döpp, in his book In Praise of the Backside.
Sources & References: CNN, Plastic Surgery, Esquire