- UK, DFT, and ICS have launched ‘People Like Me’ campaign for women to help address the perception of the maritime industry.
- The campaign will highlight women working in a wide and diverse range of roles in the various industries within the maritime sector.
- It comprises of two elements for improving gender diversity and promote maritime careers among women.
As a founding member of Maritime UK, British Marine is key to setting its objectives including increasing the diversity in the workforce, says a press release published on their website.
People Like Me campaign
As such Maritime UK, working alongside Department for Transport (DfT) and International Citizen Service (ICS) has a launched a new ‘People Like Me’ for women in the industry to be its face.
DfT are funding a ‘People Like Me’ industry maritime project. This is in response to the Maritime 2050 strategy recommendation that: “Government will fund the production of the ‘people like me’ maritime industry project to help address the perception of the industry and demonstrate how we can effectively showcase its value to a wider diversity of people.”
The project has two elements:
- The first is guidance aimed at improving gender diversity in maritime recruitment and,
- The second is a public campaign designed to promote maritime careers to a wider diversity of people, this will be branded Maritime and Me.
Focus on maritime campaign
The focus is on the public Maritime and Me campaign, which Maritime UK, DFT, and ICS are working with WISE, a community interest company to deliver. WISE has a generic MySkillsMyLife online quiz for girls to show them what personality types they are and work areas they might be suited to. When a user completes the quiz, it identifies those areas and gives examples (case studies) of roles across all sectors that might apply. This project will develop a maritime specific quiz/teaching pack including supporting case studies.
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