Recently world’s most well-known brands such as the Google, Walmart, IKEA, IBM joined the top and leading “Change the world” list recognised by Fortune Magazine. Among the top 51 companies, Maersk ranks 38th.
It has been Maersk Line ‘s endeavour to find all ways and means to reduce energy consumption and CO2 emission by 40% since 2007. This is a standing example of how a multinational corporate can clearly separate its growth plan from resource consumption and deal with both in the most optimal manner resulting in bottom line savings.
Fortune, in their launch stated: “For Fortune’s first ‘Change the World’ list, we’ve found 51 companies that have made a sizable impact on major global social or environmental problems as part of their competitive strategy. This list is not meant to be a ranking of the overall ‘goodness’ of companies or their ‘social responsibility, Big corporations are complex operations that affect the world in myriad ways. The goal here is simply to shine a spotlight on instances where companies are doing good as part of their profit-making strategy and to shed new light on the power of capitalism to improve the human condition.”
Maersk Line ‘s COO Søren Toft is quoted to have said:“It’s great to see that our cost leadership strategy is making headlines. We’ve come a long way, but our efforts won’t stop here, with our new CO2 target to reduce emissions by 60% in 2020, we will continue to raise the bar on carbon efficiency to the benefit of the environment and our bottom line. We will have to leverage all of the tools at our disposal and the coming years will be critical to achieving this stretched target.”
Maersk Line’s Global Head of Sustainability, Signe Bruun Jensen is quoted to have said, “It is an impressive list to be on. In Maersk Line, we believe in the growth of our company, but recognise that we must do so responsibly with respect for the wider economic, social and environmental impacts of our activities. Ultimately, we believe that this will future-proof our business; mitigating risk and associated cost on one hand, while providing new opportunities to build preference and drive top-line growth on the other.”
Source: Maersk Line
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