Maersk Broker Advisory Services, part of Maersk Broker K/S, and McKinsey & Company are to establish a partnership to develop the Fleet Decarbonisation Optimiser tool which will assist owners and operators in defining their decarbonisation strategies, says an article published on bunker spot website.
Decarbonisation scheme
Using market research from Maersk Broker Advisor Services and an AI-based solution from McKinsey’s Quantum Black, which provides technological and economic modelling on ship efficiency levers and alternative fuels, the two companies say that they will be looking to guide the shipping industry ‘to take future investment decisions on a well-informed basis backed by data to avoid stranded assets and unnecessary capital expenditures.’
The planned AI-based optimisation model incorporates data from the maritime industry and also utilises data from other industries going through similar processes in terms of decarbonisation.
Collaboration
Jesper Bo Hansen, Managing Director of Maersk Broker Advisory Services, commented on the new collaboration: ‘Maersk Broker Advisory Services and McKinsey & Company have an interest in using our resources to help the maritime industry in its decarbonisation journey, and we believe that our combined knowledge will permit our clients to take better and well-informed investment decisions.’
Matt Stone, Partner at McKinsey & Company, added: ‘We couldn’t be more excited to launch this partnership with Maersk Broker Advisory Services to help shipping industry players find their most cost-optimal decarbonisation pathway.
‘There is a lot of “noise” in the public domain about different decarbonisation options, and our AI-based optimisation modelling will help shipowners and operators find the “signal” amidst the “noise” for their specific fleet and operating requirements.’
Summary
- Maersk Broker Advisory Services, part of Maersk Broker K/S, and McKinsey & Company are to establish a partnership to develop the Fleet Decarbonisation Optimiser tool.
- Using market research from Maersk Broker Advisor Services and an AI-based solution from McKinsey’s Quantum Black, which provides technological and economic modelling on ship efficiency levers and alternative fuels.
- Maersk Broker Advisory Services and McKinsey & Company have an interest in using our resources to help the maritime industry in its decarbonisation journey.
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Source: bunkerspot.com
