Greater than 30 martech startups from around the globe are displaying their options and platforms at this 12 months’s Posidonia Exhibition at present being held at Athens’ Metropolitan Expo Centre until Friday, says an article published on their site.
Thought provoking discussions
And the founders and CEOs of some of them shared their views and opinions at this morning’s well-attended TradeWinds Shipowners Discussion board which opened the packed Posidonia convention agenda with some insightful and thought-provoking discussions on the burning problems with decarbonisation and digitisation of the delivery trade.
Introducing the panel, Julian Bray, Editor-in-Chief of fashionable commerce journal Tradewinds, stated: “Digital maritime expertise is rising at a fast tempo amid an growing want for options to a brand new set of issues, together with decarbonisation and an unprecedented provide chain crunch.”
Enhanced efficiency and optimized consumption
Through the dialogue, audio system have been unanimous within the energy of digital options and the way they will deliver delivery trade silos down and act as a catalyst for change and as an enabler for extra knowledgeable decision-making by fleet house owners and operators.
Eleni Polychronopoulou, President of METIS CyberTechnology, which specialises in marine data intelligence options to enhance efficiency, optimize gas oil consumption and scale back emissions, stated: “We analyse the previous, purchase the data, make sense of the info after which assist shipowners make higher and extra correct predictions about what to do sooner or later. The extra knowledge we have now and analyse, the extra correct your predictions for the longer term can be, and the extra knowledgeable and fact-based your discussions with regulators and coverage makes will be.”
Applied science to make delivery greener
Jesper Bo Hansen, Chief Income Officer of Zero North, which just a few days in the past raised US$50 million Collection B spherical stated: “We’re creating applied sciences that may make delivery greener and thus assist the atmosphere and future generations prosper. On the finish of the day, knowledge will win, it’s only a matter of time how one decides to embrace it and leverage it. It’s vital to have the ability to have entry to right knowledge and the understanding of what that knowledge can do for you.”
And whereas the worldwide martech sector witnessed some file fundraising final 12 months, entrepreneurs stay sceptical about their capacity to keep up the momentum, particularly as VC capital is displaying some reluctance to spend money on the face of uncertainty surrounding long-term regulation and policy-making.
Household companies and industrial buyers are a greater match
To that time, Ioannis Martinos, who left his place as co-chief government of Thenamaris, the Greek delivery firm based by his household, to enterprise out on his personal because the CEO of The Sign Group, stated: “Coverage makers ought to be extra decisive. Shipowners want readability, they don’t seem to be chemists. Scientists and coverage makers must information them and inform them which route they need to transfer towards.”
Birgit Liodden, CEO of Ocean Alternative Lab is a fan of personal household enterprise that consider in investing funds in digital options: “I consider that household companies and industrial buyers are a greater match for maritime tech innovators and they need to be teaming up with entrepreneurs to assist drive the sector ahead, quicker.”
Nevertheless, this raises the difficulty of belief and transparency in knowledge sharing as Martinos put it: “Democratisation of knowledge gained’t occur for quite a lot of causes. Information house owners ought to be sharing the best knowledge with the best stakeholders on the proper time and never for the sake of perceived transparency.”
The panel additionally mentioned the prospects of the Greek martech ecosystem and agreed that it’s ideally located to take a number one function within the development of the sector globally.
Enhance competitiveness
Polychronopoulou added: “Greece is the world’s largest delivery energy. Inside a radius of 30Kms between Piraeus and the Athens Riviera sit decision-makers concerning the operations of 5,000 vessels. That’s plenty of energy concentrated in a small nation which has neither shipbuilding capacity nor tools making amenities.
However what it has in abundance is the expertise of younger Greek entrepreneurs and the would possibly of the Greek delivery neighborhood. Either side wants the opposite, we’d like the info and the know-how, and so they want our software program and digital options to assist them develop obtain their targets.”
Regulatory and social pressures to cut back carbon efficiencies are driving proprietor and operator curiosity within the accelerated adoption of recent applied sciences that enhance competitiveness and gas efficiencies.
Spyros Karampampas, Member of the Board, Maritime Sector on the Affiliation of Progressive Software Corporations (SEKE), stated: “The speeches and remarks of the Greek Prime Minister, the President of the UGS and the EU Commissioner for Transportation throughout the official opening ceremony of Posidonia 2022, made it abundantly clear that the delivery trade should concentrate on digitisation and new revolutionary applied sciences for decarbonisation and optimisation functions.
The message was loud and clear, and it was properly acquired. As a worldwide main energy in delivery, Greece gives a fertile floor for tech corporations to innovate, present options to issues and develop their companies on the identical time.”
It’s value noting that the primary tech startup from Greece to be invested by one of many world’s largest VCs, Basic Catalyst of the US, was a maritime recruitment platform with an undisclosed funding which was finalised final 12 months. Its present purchasers embrace one of many world’s prime 100 delivery corporations.
Optimization of fleet operations
Jesper Bo Hansen added: “A few years in the past folks weren’t even speaking about optimisation of fleet operations, however with the concentrate on the pending rules and client stress, and with trade as it’s at this time, delivery companies can’t stay the identical and other people can’t low cost what knowledge and digitisation can deliver to the trade.
“The information panorama has matured, so we all know the place the vessel, is how a lot gas can eat and the optimum velocity of the vessel. If delivery companies don’t embrace this information and this knowledge, they’re shedding out on cash on daily basis they sail. Along with making monumental financial savings, they will additionally earn fast emission reductions by way of optimisation as a part of the decarbonisation journey.”
Posidonia 2022 is organised underneath the auspices of the Ministry of Maritime Affairs & Insular Coverage, the Union of Greek Shipowners and the Hellenic Chamber of Delivery and with the assist of the Municipality of Piraeus and the Greek Delivery Co-operation Committee.
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Source: OOLP
