- CMA CGM Group introduced the SEA REWARD loyalty program.
- Exclusive access to SEA REWARD is granted to customers who utilize SpotOn.
- CMA CGM emphasizes the importance of customer loyalty and trust through this program.
CMA CGM Group introduced SEA REWARD, an innovative loyalty program aimed at revolutionizing customer experience within the shipping industry, reports CMA CGM.
Program Concept: You Ship, You Win
SEA REWARD operates on a straightforward principle: the more you ship, the greater your rewards. Customers earn Nautical Miles from their initial booking through SpotOn, the digital quotation channel, and can later utilize these Miles to offset future invoices.
Tiered Benefits: Lieutenant, Captain, Master, and Admiral
As customers progress through the program’s four status levels – Lieutenant, Captain, Master, and Admiral – they unlock an array of exclusive benefits tailored to reward their loyalty and enhance their experience.
Powered by SpotOn: Digital Quotation Channel
The customers of SpotOn have exclusive access to SEA REWARD the online sales channel introduced two years ago. SpotOn offers instant spot quotes at guaranteed prices, priority space allocation on board, as well as priority booking, loading, and equipment allocation.
Rollout: Gradual Expansion Worldwide
The SEA REWARD program is slated for gradual expansion to customers worldwide, ensuring broader accessibility and participation.
Customer Focus: Rewarding Loyalty and Trust
CMA CGM emphasizes the importance of customer loyalty and trust by introducing SEA REWARD, a pioneering loyalty program designed to offer exclusive benefits and support to its customers even two years after the inception of SpotOn.
Conclusion: Continual Support and Rewards
With SEA REWARD, CMA CGM reinforces its commitment to rewarding customer loyalty and providing ongoing support, thereby solidifying its position as an industry leader dedicated to enhancing customer experience in the shipping sector.
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Source: CMA CGM
