- Abu Dhabi launches MARSDNA, a free digital tool designed to help maritime sector stakeholders.
- MARSDNA consolidates global ESG standards and is accessible to businesses of all sizes.
- The tool aims to elevate Abu Dhabi’s maritime sector as a global leader in sustainability.
Abu Dhabi is making significant strides in sustainability with the launch of MARSDNA. It is a groundbreaking digital tool designed to support maritime stakeholders in achieving Environmental, Social, and Governance (ESG) objectives, reports AD Ports Group.
MARSDNA: A Sustainability Game-Changer
MARSDNA (Maritime Sustainability DNA) provides maritime organizations with an accessible way to measure their ESG performance. It is done through a free, intuitive online questionnaire.
Users receive a downloadable report detailing their ESG standing and tailored recommendations to improve sustainability efforts.
This zero-cost platform simplifies compliance with ESG metrics. It makes it an invaluable resource for small, medium, and large enterprises alike.
Comprehensive ESG Coverage
The tool integrates international standards such as the United Nations Sustainable Development Goals and the International Maritime Organization’s guidelines. It ensures a global approach to ESG tracking.
By covering five key segments—including shipping companies, port operators, and freight forwarders—MARSDNA is set to expand further to encompass the entire maritime value chain.
Promoting Sustainability in Abu Dhabi
Abu Dhabi Mobility lauded the launch of MARSDNA as a milestone in advancing ESG initiatives. It emphasizes the platform’s ability to foster sustainable strategies among maritime stakeholders.
Captain Saif Al Mheiri, CEO of Abu Dhabi Maritime, highlighted its potential to uplift the naval community, drive innovation, and set a global benchmark in sustainability practices.
Driving Collective Progress through Digitalisation
Dr. Noura Al Dhaheri, CEO of Maqta Technologies, described MARSDNA as a testament to AD Ports Group’s commitment to sustainable development.
By leveraging digital tools to conceptualize and achieve ESG objectives, MARSDNA positions Abu Dhabi as a leader in maritime sustainability.
A Path Forward for Stakeholders
MARSDNA caters to organizations at all stages of their ESG journey. It offers the resources and strategic framework to develop or enhance sustainable practices.
As the maritime sector evolves, MARSDNA’s comprehensive approach aims to guide stakeholders toward long-term environmental and social progress.
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Source: AD Ports Group
