- Ammonia as bunker fuel can play a key role in business strategy as shipping companies focus on how best to meet the greenhouse gas emission goals set by the IMO.
- According to the ammonia report, ‘strong strategic planning can enable maritime companies to thrive through a multi-decade period of disruption’.
- Ammonia’s presence within the decarbonization option set, changes the strategic calculus in important ways, CNC said.
A recent news article published in the Ship and Bunker reveals that Ammonia marine fuel offers competitive advantage.
Competitive advantage
Companies that build their business strategies on this understanding, “will have a competitive advantage over those that don’t”, it added.
What does the report author says?
Report author Stephen Crolius said that having looked at the issue closely, “we came to realize that the ammonia fuel concept could have far-reaching implications that maritime companies could use to their advantage”.
Parallels between a maritime business
Fellow author Milton Bevington agrees and said there are parallels between a maritime business strategy involving ammonia and the notion of a dominant strategy in game theory.
“For companies in the maritime sector, an ammonia-oriented action plan comes very close to being [a] kind of ‘dominant strategy,’ [which is] a business plan that enables commercial success across a period of intense disruption regardless of the actions of your competitors,” he said.
Company specific strategy
The report claims to be able “to serve as a springboard for the creation of a company-specific strategy and effective plan of action”.
Ammonia is one of a number of alternative fuels that are being actively considered by players in the shipping industry.
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Source: Ship and Bunker
