Black Friday Delivers Lowest Technology Sales Since 2017

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Credits: CardMapr.nl/Unsplash

Air fryers, clothes airers and electric blankets bucked a downward trend for Black Friday sales this year as budget-conscious consumers took a cautious approach to the event, reports the Free Press.

Weakest results for the technology and durables

This year’s Black Friday delivered the weakest results for the technology and durables sector for five years, with the total market down 2.1% and online sales by value falling 3.8%, according to analysts GfK.

However, consumers seeking to cut energy bills sent sales of air fryers up 145% in a year in one of the few positives in an otherwise disappointing event for retailers.

Other top-selling energy-efficient appliances included electric blankets, heated clothes airers and heated throws.

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Source: The Free Press

1 COMMENT

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