Collaborative Distribution Models For Fresh Products


Based in Tokyo, Sumitomo Corporation and Orient Overseas Container Line (OOCL), headquartered in Hong Kong, have forged a strategic alliance to revolutionize refrigerated ocean transport services using electric field technology. This innovative partnership aims to preserve the freshness of perishable goods during extended transit times, thereby addressing challenges in global supply chains and meeting the growing demand for fresh food products worldwide.

Advancing Refrigerated Ocean Transport

Sumitomo Corporation and OOCL are pioneering the development of refrigerated ocean transport services to ensure a consistent and stable supply of fresh food products. Leveraging cutting-edge electric field containers developed by MARS Company, in which Sumitomo Corporation holds a significant investment, they aim to set a new standard in freshness-preserving logistics. By extending the reach of ocean transportation for non-freezing chilled products from distant locations, they seek to broaden the global market for appealing food products while minimizing quality degradation.

Sustainable Supply Chain Solutions

The alliance between Sumitomo Corporation and OOCL not only addresses the demands of regions seeking to enhance the export of fresh food products but also contributes to sustainable supply chain practices. By reducing food loss through extended product shelf life, transitioning from air to ocean transportation to cut greenhouse gas emissions, and optimizing transportation costs, they are fostering a more environmentally friendly and economically viable approach to perishable goods logistics.

Collaborative Distribution Models

In collaboration with industry leaders such as Itoham Yonekyu Holdings and SC Foods within the Sumitomo Corporation Group, as well as Mowi Japan, Sumitomo Corporation and OOCL are spearheading novel distribution models for various fresh products. Through successful demonstration experiments and commercial operations, they are poised to revolutionize the distribution of perishable goods, ensuring they reach consumers in fresh and stable conditions, thus meeting the evolving demands of the global market.

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Source: Container News



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