- Danelec has introduced a new brand identity to unify its technology and enhance integration in the maritime industry.
- The company aims to transform raw data into actionable insights, improving operational efficiency for shipowners and operators.
- Danelec seeks to empower stakeholders to collaborate and achieve sustainability goals while addressing economic challenges in global maritime trade.
Danish marine safety and ship performance leader Danelec has launched a new brand identity following the integration of several recent acquisitions. This rebranding effort aims to connect current maritime technologies with scalable, data-centric solutions necessary for future industry demands, reports Robban Assafina.
Enhancing Efficiency in Marine Technology
The newly established brand identity is designed to “bridge the gap” between the existing safety, performance, and digital technologies that serve the maritime industry today. As shipowners and operators evolve from requiring mere data to seeking actionable insights, the potential for deeper and more meaningful analytics increases.
“With the rapid digital transformation of the maritime industry, the potential in more efficient and safer maritime operations is only just unfolding. However, for digitalization to be valuable, it is essential to get the data right. By coming together as one Danelec, we provide an agnostic and integrated platform enabling the maritime ecosystem to bridge the gap between the systems that served our needs of the past and solutions that can scale to serve the needs of our future,” CEO Casper Jensen stated.
Presenting an All-in-One Solution
In conjunction with the rebrand, Danelec is set to market a comprehensive turn-key solution aimed at accelerating the maritime industry’s transition to high-quality data. This initiative supports sustainability while enhancing safety at sea.
“By integrating Danelec’s legacy data capturing capabilities, Kyma’s market-leading ship performance expertise, and Nautilus Labs’ cutting-edge AI, we are delivering what we call ‘The Agnostic Platform’, an end-to-end platform purpose-built for collaboration and designed for scale,” added Jensen. “It bridges the gap between ship and shore, data and insight, and between seafarers and their safety. Altogether, Danelec is paving the way for a more sustainable, safe, and transparent maritime industry.”
This platform is designed for collaboration and scalability, effectively bridging gaps between ship and shore, data and insight, and seafarers and their safety.
Jensen concluded, “Our objective is to build on Danelec’s technology and install a base of over 14,000 ships to foster effective collaboration between all stakeholders, ensuring that everyone is working towards common goals. Through this we can empower ship owners, operators, technical managers and shore-based analytics teams to work towards lower cost operations, while meeting the sustainability goals that pose technical and economic challenges to global maritime trade as a whole.”
Did you subscribe to our daily Newsletter?
It’s Free Click here to Subscribe!
Source: Robban Assafina
