As China adjusts its COVID-19 policies, Chinese tourists gradually come back to the tourism market, reports ECNS.
Powerful rebound in tourism
While expecting China’s adjustment to drive a powerful recovery of global tourism, some foreign experts showed disapproval of the restrictive measures imposed by some governments on Chinese tourists.
According to statistics from China’s Ministry of Culture and Tourism, 308 million domestic trips were made during the Spring Festival holidays, a year-on-year increase of 23.1 percent. In addition, the domestic tourism revenue reached 375.8 billion yuan ($55.7 billion) during the period, a year-on-year increase of 30 percent. The figure suggests a powerful rebound in tourism, boosting confidence for future development.
Economic growth to resume
“The next decade is going to definitely be very good for Chinese tourism, and economic growth will resume,” said Chris Ryan, Professor at the School of Management and Marketing of the University of Waikato and director of the China-New Zealand Tourism Research Unit, in an exclusive interview with China News Network.
He notes that as the world’s foremost tourist-generating and tourist-receiving country, China’s adjustment is essential to the world.
The tourism industry accounts for about 10 to 12 percent of the global GDP, according to Prof. Dimitrios Buhalis, director of the eTourism Lab and vice-director of the International Center for Tourism and Hospitality Research (ICTHR) at Bournemouth University.
The more people have the ability to travel, the more they can contribute to the global economy, he said, adding that apart from leisure tourism, China’s burgeoning business tourism industry is also a huge market.
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