TikTok overtakes Google as the most popular domain globally, based on annual rankings from Cloudflare, reports Search Engine Journal.
About the review report
The list of most popular domains is part of Cloudflare’s Year in Review report and represents domains that gained the most traffic from one year to another.
Google.com — which includes also includes Maps, Translate, and News among others — ended the previous year as the leader in Cloudflare’s rankings.
At that time, TikTok was ranking in the 7th position.
TikTok.com is now ending 2021 with a leap toward top spot ahead of Google, Facebook, Amazon, and other world leading domains.
Also included in Cloudflare’s report are lists of the most popular social media domains, most popular e-commerce platforms, and most popular video streaming sites.
Most popular e-commerce and video streaming domain
To no surprise, Amazon ended the year as the most popular e-commerce domain, followed by Taobao, Ebay, and Walmart.
The list of most popular video streaming sites was dominated by giants such as Netflix, YouTube, and HBOMax. Interestingly, Twitch didn’t manage to crack the top 10.
Is TikTok now the biggest social media site?
What this means is TikTok.com received “more traffic” than any other domain, according to Cloudflare.
That doesn’t mean TikTok has more users than Google or competing social media sites.
Insider Intelligence reports TikTok surpassed Snapchat and Twitter in global user numbers, but is well behind Facebook and Instagram.
In other words, TikTok is the “third largest social media platform worldwide”.
The number of global TikTok users number grew 59.8% in 2020, and went up by an additional 40.8% in 2021.
Further, Insider Intelligence estimates TikTok will see a 15.1% growth in global users in 2022.
Should that estimate hold true, TikTok will hold a 20% share of overall social media users by the end of next year.
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Source: Search Engine Journal
