- Shipping industry has been forced to deal with major operational challenges, such as congested ports, ship delays and infrastructural bottlenecks.
- Hapag-Lloyd’s clear objective is to enhance transparency on the schedule performance of its vessels.
- By also increasing the ships’ on-time performance, the carrier aims to improve supply-chain reliability for its customers.
Hapag-Lloyd, in a press release, has said it will aim to provide full transparency via its Customer Dashboard on vessel port arrivals following several months of chaos for the industry, including the COVID-19 congestion on the US West Coast and Port of Yantian and the obstruction of the Suez Canal.
Transparency on the vessel schedule
The carrier said it aims to enhance transparency on the schedule performance of its vessels by making significant changes to many operational processes – including improving cooperation with terminals, ports and all on-shore partners – to reduce delays.
The clear target is to have ships arrive on or within one day of the estimated time of arrival (ETA) as indicated in the booking confirmation, it explained.
By also increasing the ships’ on-time performance, the carrier aims to improve supply chain reliability for its customers and to maintain its current ranking among the top third of the 15 largest carriers in terms of schedule reliability.
Relying on punctuality
Rolf Habben Jansen, CEO of Hapag-Lloyd, said, “Reliable transportation and, along with it, transparency on schedule changes are significant service characteristics that customers value in managing their global supply chains.“
“While offering more visibility on our schedule performance, we are proceeding to improve our on-time delivery at the individual-container level. To get there, however, we first have to manage the on-time arrival of our ships, one of the key influencing factors,” he added.
Relying on punctuality can bring benefits to customers, such as reducing their warehouse stocks and avoiding excess inventory and interim storage, according to the carrier.
Better operational process
Delays will still occur, but with better operational processes and arrival forecasting, customers can get updates faster, more reliably and proactively to improve planning. Hapag-Lloyd will be fully transparent about its schedule reliability via its Customer Dashboard.
Here, its performance as well as its standing compared to the global industry are measurable. Apart from providing detailed information based on the monthly Sea-Intelligence Global Liner Performance Report, the company offers data collected in the “Carrier Schedule Analysis” (CSA), developed in-house.
As part of the launch, Hapag-Lloyd presents global data versus the market as well as additional breakdowns at the country, trade and port-pair levels. And the carrier will continuously work to expand the amount of information it provides, eventually down to the individual-container level.
Did you subscribe to our daily newsletter?
It’s Free! Click here to Subscribe!
Source: Hapag Lloyd