Hapag-Lloyd, a global leader in container shipping, has joined forces with HERE Technologies to enhance supply chain visibility through advanced tracking and predictive ETA technology. By equipping over 1.5 million containers with HERE Tracking devices, Hapag-Lloyd aims to provide highly accurate inland Estimated Time of Arrival (ETA) data for multimodal transport networks, covering rail, barge, and truck routes worldwide. This rollout covers about 90% of Hapag-Lloyd’s fleet and is expected to expand to the full fleet by early next year, incorporating predictive ETAs across all containers.
Strategic Benefits of Enhanced Real-Time Tracking
The HERE Tracking solution, known for AI-powered ETAs and real-time tracking capabilities, integrates seamlessly with Hapag-Lloyd’s existing Live Position tracking platform. This partnership enables more precise operational planning, enhanced customer satisfaction, and timely decision-making by continuously updating location data throughout the container journey.
In addition to location visibility, HERE Tracking offers features such as geofencing for event-based alerts, advanced analytics, and compatibility with enterprise software via an API, providing Hapag-Lloyd and its customers complete control over their data.
Supporting a Competitive Edge in a Disrupted Supply Chain Landscape
As supply chain disruptions persist globally, Hapag-Lloyd’s adoption of HERE’s predictive ETA capabilities addresses a growing need for proactive planning and efficient resource management. Jason Jameson, Chief Customer Officer at HERE Technologies, emphasized that this partnership will set a new standard for supply chain visibility, helping Hapag-Lloyd’s customers stay competitive with real-time data and precision in delivery times.
By providing inland ETAs across any transport mode and country, Patrick Briest, Head of Network & Operations IT Products at Hapag-Lloyd, highlighted that this collaboration with HERE marks a transformative step for operational efficiency, ensuring customers benefit from unparalleled shipment timing accuracy.
Did you subscribe to our daily Newsletter?
It’s Free Click here to Subscribe!
Source: HERE Technologies
