Hapag-Lloyd’s Odyssey To Smart Containers

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Credits: Philippe Oursel/Unsplash

Hapag-Lloyd, a global leader in container shipping, is making waves in the industry by rapidly advancing towards creating the world’s largest smart container fleet. The installation of their 700,000th tracking device is a significant milestone on their journey towards digital transformation and supply chain transparency as reported by Hapag Lloyd.

  • Hapag-Lloyd achieves a significant milestone, installing its 700,000th tracking device, on the path to creating the world’s largest smart container fleet.
  • Germany’s Federal Minister of Digital and Transport acknowledges the role of digitalization in transport, reinforcing Hapag-Lloyd’s commitment to innovation and transparency.
  • Hapag-Lloyd’s mission to equip its entire container fleet with tracking devices and launch “Live Position” promises enhanced visibility and efficiency in container shipping.

A Significant Milestone Achieved

Hapag-Lloyd reaches a pivotal moment by installing its 700,000th tracking device, marking progress toward the world’s most extensive smart container fleet. Germany’s Federal Minister of Digital and Transport, Dr. Volker Wissing, plays a prominent role by personally fitting the device on a container.

Germany’s Vision for an Innovative Transport Sector

Dr. Volker Wissing highlights the role of digitalization in transforming the transport industry and commends Hapag-Lloyd for its advances in creating an intelligent container fleet. The move not only benefits shipping but also fosters innovation and bolsters Germany’s vision of a more connected and efficient transport sector.

Hapag-Lloyd’s Pioneering Digitalization Mission

CEO Rolf Habben Jansen emphasizes the company’s pioneering mission in the digitalization of container shipping. The ‘Smart Container Fleet’ project is not only about industry transformation but also about setting new standards for supply-chain transparency and customer service.

A Future of Enhanced Visibility and Efficiency

Hapag-Lloyd is poised to be the world’s first shipping line to equip its entire container fleet with real-time tracking devices, revolutionizing dry container monitoring and providing answers to the essential question, “Where is my container now?” The upcoming “Live Position” commercial product aims to enhance industry efficiency and transparency further, with the majority of the fleet set to be smart by the start of 2024.

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Source:Hapag Lloyd

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