The beginning of January is ripe with new possibilities. “New Year’s resolution” season is the perfect time for companies to reassess their business visions and set concrete goals for the upcoming year, reports Forbes.
Some Resolutions Every Business Owner Should Make For 2022
1. Advance Your Online Presence
Going even more virtual than your business already is. One of the more exciting changes from the past couple of years is the amount of technology growth and innovation we’ve seen from so many unlikely companies and sectors. If you don’t continue to invest and diversify your online presence, then you’ll get left behind.
2. Provide Stronger Employee Incentives
Create at least one strong incentive for every employee to love your company. Most businesses depend on a mix of interesting work and good pay to retain talent, but in times of pandemic and record-high resignation rates, keeping every single individual counts.
Consider building a better bond with individuals, formalizing a new perk that everyone cares about, incentivizing employees in working closely together or funding a charity everyone loves. Building the right community with a clear vision can serve as a detractor of recruiters and lucrative opportunities out there.
3. Build A Better Growth Mindset
With a growth mindset, business owners can tackle the major challenges in their businesses that are preventing further growth. At any given point, no matter the stage of the business, there are plenty of processes that can be improved to further streamline a business and capitalize on its prospects. For example, building a predictable sales engine is the goal of countless businesses, yet it is also rarely achieved.
By directing focused efforts toward building, measuring and improving upon a sales strategy, business owners can solve what is often a major challenge. Every business has different major hurdles that stand in the way. The resolution to solve these hurdles, rather than shrug them off, ultimately determines success.
4. Refine Your Brand From Every Angle
You’ll want to think about what you can do to improve your products, as well as the experience customers have when engaging with your brand. It’s also essential to think about what you can do to drive employee engagement and build on your brand values in the coming year.
5. Make More Diverse Hiring Choices
Businesses need to be proactive if they want to make DEI efforts meaningful. Now that so much of the world works remotely, hiring from a pool of candidates with disabilities or recruiting people from other locations is easier than ever. You can also work with agencies and consultancies to offer training to become more inclusive.
6. Foster A More Positive Work Environment
After such a challenging year (for multiple reasons), I would say we should all be focusing on creating a more positive work environment for all. That includes being open to and encouraging feedback from all employees, in addition to listening and responding to their needs. A happy team is a productive team.
7. Prioritize Work-Life Balance
Work-life balance is the new way to go post-pandemic. Business owners should put people before profits because the profits will come organically when you have a strong team that likes who they work for and the values your company stands for versus feeling like a workhorse in a factory. Times are changing, and integrity is everything.
8. Develop A More Compassionate Approach
We are going into hybrid work models, we have lost and regained child care, there have been personal traumas and much more. Have compassion in 2022 for everyone you encounter.
Even though we are heading into a new period of “normalcy,” supply chain shortages will likely continue, we will have more news of variants and we should practice more compassion throughout what will come to make this time easier and more productive. Some ways of communicating and working are outdated, and a strong, impersonal approach is one of them.
9. Create A Clearer Sense Of Direction
Business owners should start the year by establishing clear goals for themselves and their brand. The key to perfecting this strategy is to revisit your goals every month. When you can see the progress you’re making toward your goals, it’s easier to make adjustments and work with team members to turn your vision into a reality.
10. Listen Closely To Customers
People often share their feedback via reviews, emails and direct calls, but it’s rare for such information to flow to the top of the organization. It’s only when you understand how customers think and feel that you stand a chance and create a product they’ll love.
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