Holland America Line Records Biggest Booking in 150-year History


Holland America Line set its new record for its highest-ever number of bookings in a single day in the company’s 150-year history on 11 July, reports Cruise Hive.

Record booking

Most of the sailings booked were for 2024 and 2025, showing that cruisers are planning ahead and eager to travel.

Significant interest was seen in marquee locations for the cruise line such as Alaska, Europe and the Caribbean, as well as a lift in sales for its new, longer, Legendary Voyages. Reservations included destinations across the world, including Australia, South America, the South Pacific and Asia.

We see a record booking day like this as encouraging for the whole industry, but for Holland America Line, it’s an endorsement of the quality of cruising product we’re able to offer to our guests,” president, Holland America Line, Gus Antorcha, said.

People are planning their vacations for next year and even into 2025, and in the process, they’re choosing the best service at sea and the unforgettable destinations that we offer.”

A differentiated experience

In addition to seven-day cruises throughout the Caribbean, Holland America Line continues to offer a differentiated experience with longer sailings, offering the opportunity to visit more islands on one itinerary.

Upcoming Europe seasons offer a diverse range of cruises stretching from trending locales like Greenland and Iceland to the sun-kissed skies of Greece and Turkey. Itineraries range from weeklong getaways to longer voyages that extend into multiple regions. With two Pinnacle Class ships homeporting in Rotterdam, the Netherlands, in 2024, guests are booking cruises to Northern Europe and the British Isles.

Holland America Line also recently launched Legendary Voyages, a new category of longer cruises with destination-rich itineraries carefully crafted to allow guests to linger longer, and with programming that enriches the experience in each destination.

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Source: Cruise Hive