- Instagram is expanding product tagging to everyone in the United States over the next few months, the company announced.
- Last year, the company added a new feature to help connect online shoppers to product drops inside the app at the top of the Shop tab.
- In 2020, Instagram launched its redesigned Shop tab.
Instagram announced on Tuesday that product tagging will be available to everyone in the United States in the coming months as reported by Tech Crunch.
Expanding reach
Prior to the expansion, only creators on Instagram could tag products from businesses in their posts.
The company says the expansion will make it easier for people to discover products from people they follow and for businesses to grow their audience on the platform.
They can also view all tagged content on their profile in one place.
From there, you can tap “Tag Products” to search for a business and then find the products you want to tag and then add them to your post.
Users have the option to tag more than one product in a post.
Improving experiences
“Have you recently acquired a beautiful pair of earrings from a small business you adore?” In a response to TechCrunch, Instagram said, “Tag the product in your Feed post so your friends and followers can learn more about the earrings and shop them.”
“People use Instagram to share and discover new ideas and trends. Product tagging will allow anyone to support their favourite small companies, as well as show how they created their looks and the things they utilised.”
On Instagram, 1.6 million consumers tag at least one brand each week, according to the company. Over the last few years, the company has been pushing to improve users’ purchasing experiences on its app.
Shopping your favourites
Last year, the firm added a new tool to assist connect online shoppers to product drops inside the app, which can be found at the top of the Shop page, where users can discover, explore, and shop all of the most recent product launches as well as watch upcoming releases. Shoppers may also sign up to receive notifications about things they’re interested in, as well as browse products and collections from other Instagram drops.
Instagram’s revamped Shop tab debuted in 2020. Instagram Shop is a location where you can shop for things from your favourite companies and creators. You may filter by categories such as beauty and home on the Shop tab, and then check out directly in the app.
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Source: Tech Crunch
