Introducing “Live Position”: Hapag-Lloyd’s Innovation In Logistics


Hapag-Lloyd, a leading container shipping company, has unveiled its groundbreaking dry container tracking product called “Live Position”. This marks a significant step forward in enhancing transparency and operational efficiency within global logistics.Hapag-Lloyd is demonstrating its commitment to deploying pioneering IoT (Internet of Things) technology in logistics on a large scale. More than two thirds of the dry container fleets have already been equipped with tracking devices. Installations continue globally to catch the last boxes during the summer.

Introduction of “Live Position”

“The ‘Live Position’ product will contribute to our service quality and increase the ease of doing business with us,” says Hapag-Lloyd COO Dr. Maximilian Rothkopf. “It does close the blind spots of global logistics, enabling real-time decision-making and risk mitigation for our customers, while allowing a more efficient steering of our fleet of boxes.”

Future Developments and Milestones

Henrik Schilling, Head of Global Commercial Development, adds: “The participants of our successful pilot phase have already acknowledged that we are going the extra mile to eliminate one of their greatest concerns. Now we would like to take all our customers on this journey to further develop this product. We are currently working on feeding the tracking data into the customers’ operational systems via API. Another milestone for advancing the product will be the Estimated Time of Arrival (ETA) Prediction.”

“Live Position” include a user-friendly interface and easy-to-use search functionality by container, booking number, or in batches. The tool provides customers with a quick overview of their shipment’s current location, allowing them to make any necessary adjustments in real time

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Source: Hapag Lloyd