- The industry continues to face the challenge of highly volatile overbooking rates with an average of 20-30%, making it difficult to plan operations.
- Maersk Spot offers transparent prices and loading guarantee while ensuring higher operational predictability and stronger commitments from customers.
- Maersk takes initiative to make online bookings easier, faster, and simpler for customers.
- In the fourth quarter of 2019, Spot customers booked 25,000 forty-foot containers weekly, accounting for one quarter of Maersk’s total short-term volume.
- With Maersk Spot, the uncertainty of not knowing if customers can actually be provided with their shipments is ruled out.
The essential qualities for Maersk’s growth are providing customers with an efficient and reliable experience, writes Taylor Johnson, Communications Project Manager for an article published on their website.
Transparent prices and guarantee
Customers do not like disruptions to their supply chains. However, it is not uncommon to see overbookings in shipping to secure high utilisation.
The industry continues to face the challenge of highly volatile overbooking rates with an average of 20-30%, making it difficult to plan operations.
Maersk Spot is offering transparent prices and loading guarantee while ensuring higher operational predictability and stronger commitments from customers.
Customers frustration and uncertainty
For the Ramco Cements Limited, this cycle was creating a lot of frustration and uncertainty.
Ramakrishnan Damodaran, Dy General Marketing Manager of The Ramco Cements Limited said they send around 120-200 containers to Colombo every week from Kattupalli port, near Chennai.
“Making bookings one to two weeks in advance is important to ensure that we can deliver to our customers on time, with the best deal possible.”
He added though being proactive about their bookings, there were cases where shipments were not loaded due to capacity issues that resulted in customers dissatisfaction.
Maersk to the rescue
As a response to this continuous challenge and in efforts to continue the momentum in developing an industry- leading customer experience, Maersk has taken the initiative to make online bookings
- easier,
- faster, and
- simpler for customers.
In the fourth quarter of 2019, Spot customers booked 25,000 forty-foot containers weekly, accounting for one quarter of Maersk’s total short-term volume.
Solid customer relationships
Drawing on solid customer relationships and strong cross-functional teamwork, the Maersk Spot product provides ocean customers with a simple online booking process. This process includes full price transparency, and equipment and space guarantee.
Less uncertainty, more transparency
The three anchors of the Maersk Spot booking experience are
- Efficiency,
- reliability and
- competitive pricing.
Short-term customers
For short-term customers, they can count on this product to deliver
- transparency,
- assurance,
- strong price competitiveness,
- awareness and
- an optimised ordering flow.
Uncertainty ruled out
Ramakrishnan said, with the use of Maersk Spot, the uncertainty of not knowing if customers can actually be provided with their shipments is ruled out.
Just 5 steps
No more 13 independent offline steps in the buying process. Maersk Spot is providing a radically simplified buying experience with just five simple integrated online steps.
Ramakrishnan said, “Now that Maersk has introduced bookings on the spot, we are able to fulfil our supply chain needs with one company, in one place, seamlessly, with trust and commitment.”
“Not only is the flow and ordering process simplified and optimised, the attractive rates and reliability of securing equipment and space guarantee have enabled us to improve operations and provide more proactive customer service.”
Higher predictability and reliability
As Maersk races ahead to become the global integrator of container logistics, building and delivering products and services that facilitate end-to-end solutions for customers is imperative for growth.
Johan Sigsgaard, Head of Ocean Products, Europe and Middle East trade said, “Maersk Spot is giving us more operational predictability and strong customer commitment, and our customers get a digital, affordable and reliable service. All in all, this is driving an efficient and reliable customer experience, while enabling both Maersk’s growth and that of our customers.”
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Source: Maersk
