TOKYO-Mitsui O.S.K. Lines, Ltd. (MOL; President & CEO: Takeshi Hashimoto) today announced that it exhibited at the Hong Kong International Travel Expo 2024(Note 1) held during June 13-16, and MOL Managing Executive Officer Tsunemichi Mukai gave a presentation at the seminar. He introduced the group’s B-to-C business, the “Casual Cruise” (Note 2) of the Sunflower ferries, and the new cruise brand Mitsui Ocean Cruises, and previewed the launch of the Mitsui Ocean Fuji (Note 3), which is scheduled to enter service in December this year.
The Mitsui Ocean Fuji
In its new management plan “BLUE ACTION 2035” established in March 2023, the MOL Group launched reforms aimed at creating a portfolio that can maintain profitability even during shipping recessions. It positions ferry and cruise services as a stable revenue business that complements the shipping industry, where market fluctuations are significant.
(Note 1) The International Travel Expo is held every June in Hong Kong. This year marks the 38th event. The 2023 expo featured exhibits from 5,932 companies and attracted 55,925 visitors.
(Note 2) The Casual Cruise Concept is the basic idea behind the MOL Group’s ferry business, enabling customers to enjoy cruising as a high-quality means of travel by using regularly scheduled routes.
(Note 3) Please refer to our press release about Mitsui Ocean Fuji below.
MOL Group 5 Sustainability Issues
MOL Group identifies “Sustainability Issues” (Materiality) as our key issues for sustainable growth with society through realization of the Group Vision.
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Source: Mol
