- ONE, an unified ocean network system seeks to combine the strengths of 3 Japanese shipping giants.
- It’s designed to meet the customers’ needs by innovative out of the box thinking.
- This strategic integration has made it the 6th largest container carrier in the world.
- In the near future it will play pivotal role in the container shipping industry, especially in Southeast Asia.
Containers forms the very basis of the shipping industry. Without it much of the daily necessities of modern life would be cut off and life would come to a standstill. Invented in the 1950s by the American Malcolm McLean, it comprises of 90% of world trade, a pivotal role in the global economy.
New players such as ONE (Ocean Network Express) seeks to unify the diverse strengths of three Japanese shipping titans. Thereby revolutionizing the field of containerisation and making it a probable number one in the customers’ hearts.
THEE UNITING VISION
A joint venture among Japan’s ‘Big Three’ shipping lines, Kawasaki Kisen Kaisha, Mitsui OSK Lines and Nippon Yusen Kabushiki Kaisha, ONE is inspired by the vision to better meet customers’ needs with high-quality, competitive services and an innovative business approach. All eyes are on the new joint venture, which will launch operations from its spanking new global headquarters in Marine One, a joint venture between Malaysia’s Khazanah Nasional and Singapore’s Temasek Holdings. Certainly, ONE looks set to add significant shine to the shipping industry in Singapore.
THE EYE ON EXCELLENCE
ONE positions itself as a lean, agile, efficient and integrated organisation with a three-pronged focus on ‘Human’ (Corporate & Innovation’), ‘Vessel’ (Product & Network) and ‘Container’ (Marketing & Commercial). It seeks to take the container shipping business to new heights just by leveraging the combined global networks and service structures of the shipping industry’s three major companies.
BIG YET PERSONAL
It offers the strength of a fleet size of 1,440,000 TEU*, which is the 6th largest in the world (as of June 2017). 240 vessels are operational, including 31 super-large 20,000 TEU container-ships, in a service network covering 90 countries around the world. Although the strategic integration has made ONE the world’s sixth-largest container carrier and probably the industry’s largest new player, the company remains caring at heart, focusing on service with a personal touch.
SAFETY & EFFICIENCY, HAND-IN-HAND
ONE boasts the perfect mix of cutting-edge technology and operational and safety skills honed with over 100 years of experience. Apart from 24-hour live ship operation monitoring, the company implements pro-active safety approaches by leveraging state-of-the-art applications such as ‘AIMS’ and ‘VAMOS’. At the same time, economic ship operation is optimised via real-time linkage of big data.
HEARTWARE MEETS HARDWARE
Sustainable success is about caring for customers and business partners while protecting the earth. While ONE aims to optimise yield management through the implementation of internal best practices, the company stresses on fruitful collaboration with professional partners inside and outside the industry as well as the reduction of CO2 emissions and other environmental initiatives. Above all, ONE is devoted to delivering a more attentive support system globally with an evolving ‘Omotenashi’ service, a service unique to Japanese companies and nurtured over many years.
GETTING OUT OF THE BOX
The innovative outlook and the creative streak of the company sets it apart from the rest of the flock. They are the ones who turn setbacks to challenges and challenges to opportunities. Coupled with a deep-seated commitment to constant improvement of work processes, prioritising customer needs and building team-spirit, ONE aims to create a future where shaping dreams and creating possibilities will become an everyday reality.
AT THE HELM
In the last two years, the container industry has undergone rapid consolidation due to customers’ need for truly global service reach, and financially strong and reliable supply chain service partners. Additionally, larger scale is needed to keep up with the advances and investment needed in new ship energy systems and IT solutions.
Mr Jeremy Nixon, newly appointed CEO of Ocean Network Express, who has more than 30 years of experience in the international container shipping industry, stresses the importance of developing a go-to-market strategy in the highly competitive industry.
According to Mr Nixon, ONE will be a major player in the local and Southeast Asia market, offering over 70 service calls per week in Singapore.
Due to its large maritime coverage, government support and cosmopolitan way of life, Singapore was picked as the Global Head Quarters (GHQ) and Regional Head Quarters (RHQ) for 22 countries in Asia and Oceania.
For Mr Nixon, his immediate task at hand is to successfully launch ONE and provide a stable service level to the company’s over 30,000 customers worldwide. The delivery of 10 new state-of-the-art large container vessels to further modernise its fleet is also in the pipeline.
Mr Nixon says that by the end of 2018, ONE will focus on enhancing its services and deploying new innovative and IT solutions.
The future is about innovation, and ONE is already on-board, and it’s the mission of the new CEO to establish a unique positioning for the new merged container player that distinguishes it from the mega-carriers.
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Source: Straits Times
