CNN International Commercial (CNNIC) and Samsung Electronics (Samsung) have collaborated on a global cross-platform campaign to highlight the power of technology for a better future, says an article published in Marketing-interactive.
Tech for good
The campaign shines a spotlight on sustainable and innovative technology in a way that will engage CNN’s audiences globally and also echoes Samsung’s vision of harnessing its technological solutions to contribute towards building a better world.
As part of this initiative, the editorial programming strand ‘tech for good’ has returned in partnership with Samsung. The cross-platform series will explore how technology is helping people in everything from connectivity to sustainability.
Hosted by CNN anchor and correspondent Kristie Lu Stout, the third season of ‘tech for good’ launched in July this year and consists of four 30-minute episodes airing on CNN International until November, as well as a series of digital stories on the ‘Tech for good’ digital hub and extra content on CNN’s social platforms.
In the July episode of ‘Tech for good’, CNN highlighted the innovators who are tackling invisible pollution, from outer space to the deep sea. The August episode will focus on nature-inspired technologies and robotics that could someday solve some of the world’s most pressing problems.
Following the success of last year’s campaign ‘Signed with love’, the branded films continue to utilise human-centered storytelling to showcase how Samsung is creating innovative products and solutions with technology that put sustainability at the core of everything they do.
The first film features Rob Wilson who runs Ghost Fishing New Zealand (GFNZ), a Wellington-based volunteer organisation dedicated to removing ghost gear from coastal waters. It takes a deep dive into GFNZ’s clean-up missions and how recycled plastics made from discarded fishing nets have now been repurposed as components of Samsung’s Galaxy S22 smartphone series.
Building a sustainable future
“We are delighted to take our partnership with Samsung from strength to strength as we tell inspiring stories about how technology is empowering people and creating positive social change.
Through a compelling combination of solid storytelling, high-quality branded content production and distribution across CNN’s various TV and digital platforms, we believe this collaboration will create awareness around sustainability and inspire CNN’s audiences to play a part in building a sustainable future,” said Rob Bradley, senior vice president of CNN International Commercial.
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