Shipping giant NYK has launched its new NYK GREEN EARTH brand through which it aims to ‘consolidate its efforts to generate new value for low-carbon and decarbonisation through green business’, reads an official press release.
Sail GREEN brand
In a statement issued, NYK announced that it has also expanded its Sail GREEN brand from solely its car transportation division to the company’s other business divisions.
NYK said that the target businesses for the GREEN EARTH brand include: ‘Offshore wind power-related business, development of next-generation fuels, participation in the supply chains for ammonia and hydrogen, LNG bunkering, transportation and storage of CO2, carbon credits, marine energy related business, support for startups, etc.’
With the Sail GREEN brand, NYK is looking to emphasise its ‘efforts to reduce GHG emissions through the transport of goods and contribute to the eco-friendly supply chains of customers, regardless of the mode of transport (e.g., by sea or land, through terminals, etc.)’.
Achievement of net zero-emission goals
Summing up its over-arching aim for the new branding, the company said: ‘The launch of NYK GREEN EARTH and the expansion of Sail GREEN is NYK’s statement of determination to evolve into a corporate entity that is the preferred logistics provider of even more clients worldwide and contribute to realization of a sustainable society by accelerating ESG management starting with each employee’s aspirations towards achievement of net zero-emission.’
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Source: NYK Line
