Overcoming “Green Fuel” Barriers with Demand Aggregation Strategies

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  • The Global Maritime Forum highlights the challenges early adopters face in securing green fuels like methanol and ammonia, which are crucial for achieving the IMO’s zero-emission targets by 2050.
  • Solutions such as joint procurement, joint ventures, market making, and hydrogen hubs are proposed to overcome long-term fuel contract barriers and support the transition to sustainable fuels.
  • The briefs aim to provide early movers with strategies to navigate the evolving landscape of demand aggregation and green fuel adoption in the maritime sector.

After years of preparation, the shipping industry is starting to take significant steps toward zero-emission operations. Global Maritime Forum reports how demand aggregation can accelerate the uptake of green shipping fuels like methanol and ammonia.

Challenges Faced by Early Movers

The first brief focuses on the difficulties faced by shipping companies in securing green methanol and ammonia supplies.

Although the International Maritime Organization (IMO) aims for net zero emissions by 2050 and expects 5-10% of energy to come from alternative fuels by 2030, only a few companies have been able to secure long-term fuel contracts.

These contracts are crucial because producers need substantial commitments (10-15 years) to begin fuel production.

Demand Aggregation Solutions

The Global Maritime Forum identifies several innovative solutions to address this issue. By pooling resources through joint procurement, shipowners and operators can strengthen their bargaining power and support essential infrastructure.

Joint ventures allow green corridor participants to share costs, while market making by governments can help by committing to fuel purchases, then selling them to shipping companies on better terms.

Third-party measures like hydrogen hubs can also play a significant role by linking producers and consumers.

Additionally, time stacking could encourage fuel producers to accept shorter contracts, making it easier for shipping companies to participate without needing to commit to decade-long deals.

The Global Maritime Forum’s briefs provide guidance on how these approaches can be applied and the key considerations involved. The intention is to spark further discussion and help the shipping industry transition to sustainable fuel sources while meeting international climate targets.

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Source: Global Maritime Forum