- Yachting “industry” that is constantly working to make yachting more exclusive and more accessible all the time.
- This forum was created with a mission to elevate human potential through yachting and to change the perception of yachting by identifying a new niche.
- The common goal is nothing less than to elevate human potential and open a new chapter and a new world at sea.
After writing about boats of all sizes for pretty much all of my adult life, one of the many cool things I’ve learned about the yachting “industry” is that it’s way, way more than just a stone-cold-multi-billion-dollar “industry.”
Experiential yachting forum
Sure, all of the superyachts I cover cost incomprehensible amounts to build, own and maintain. And thankfully, my beloved yachting “industry” that is constantly working to make yachting more exclusive and more accessible all the time.
But, the truth is, for nearly every boat lover I know (who owns the smallest sailing dinghy up to a fleet of superyachts and a private island to dock them!), being able to experience the freedom, relaxation, fun, connections with family and friends, and privacy that only a boat can provide always makes the cost worthwhile.
Yachting a positive difference
That’s why I’m not surprised the second annual Experiential Yachting Forum that took place in Dubai recently was such a success.
It was specifically designed to highlight how the experience of yachting can make a positive difference in the world and featured sponsors such as Oceanco, Sunreef Yachts, Four Seasons Yachts, Space Perspective and Islamic Coin that want to do the same
Elevating human potential
“This forum was created with a mission to elevate human potential through yachting and to change the perception of yachting by identifying a new niche for multifunctional superyachts and introduce the concept of ‘holistic yachting’ for healthier yachting operations and lifestyle.” says Experiential Yachting Forum founder Maria Alekseenko Magan.
Neuroscientific experiment results
Personally, I was fascinated to learn the results of a neuroscientific experiment that was initiated by Maria Alekseenko Magan in collaboration with Monaco Capital of Advanced Yachting’s Claudia Batthyany to study how the rolling of sea waves affects brain waves during meditation aboard a small watercraft at sea compared to the same meditation on land.
The initiative also attracted the attention of Monaco-based institutions related to science and healthcare including a partnership with AERA.Health that’s designed to provide the yachting industry with solutions related to longevity and preventive healthcare on yachts.
Yachting plays an important role
“The values and behaviors of our client base are evolving,” said Oceanco Group Marketing Director Paris Baloumis. “To cater to this new mindset, embracing the experience economy will be essential.
Yachting is brilliantly positioned to fit this new model, but only if we adapt our own approaches and offering. This is a central focus for Oceanco and our partners.”
“In a world that requires fresh thinking and new solutions, yachting can play an important role in our humanity.
Therefore, we need to rethink and implement new business models and a new yachting philosophy,” Maria Alekseenko Magan said.
“Whether you are interested in longevity and preventive healthcare, remote education for your children, or simply want to engage your target through commercial operations at sea, using a yacht goes far beyond the usual vacation, relaxation or exploration.
Today, together with visionaries from different sectors, Experiential Yachting redefines yachting by changing the function of the yacht.
The common goal is nothing less than to elevate human potential and open a new chapter and a new world at sea.”
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Source: Forbes
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