- Maersk Line partners with Portrix Logistic Software to integrate Spot pricing into GPM.
- Portrix Logistic Software (PLS) launched GPM in 2010 and top global freight forwarders are utilising the platform.
- The spot product is a two-way committed product, and the prices are ‘live’.
- Users get to see both real-time competitive spot rates and their contracted prices.
- The integration of Maersk Spot and GPM is really a win-win for everyone.
The world’s largest shipping company Maersk Line, is partnering with Portrix Logistic Software (PLS) to integrate spot pricing into PLS’ Global Price Management (GPM) software solution, says an article published in Port Technology.
The GPM software
Portrix Logistic Software (PLS) launched GPM in 2010. Currently 12 of the top 20 global freight forwarders utilising the platform.
Advantages of the software
In a statement PLS stated that the software
- enables enhanced efficiency,
- productivity and profitability by giving users greater control and
- transparency over transportation rates and management, with an array of extensions available to add value and deliver business benefits.
Adding of Maersk Spot
Henning Voss, Co-founder and CEO at PLS, said the addition of Maersk Spot to the solution will further empower customers and at the same time help Maersk meet their own business objectives.
Benefits of Maersk Spot and GPM
Henning Voss said that Maersk Spot is an interesting new offering to the market, whereby shippers and forwarders can access the latest prices for set routes and book standalone transport 24/7 similar to booking an airline ticket online.
A two-way committed product
The spot product, as in aviation, is a two-way committed product, and these prices are ‘live’, meaning they can change quite quickly. This makes the product different from traditional longer term contracted products.
Comparison not left to tool
Till now, a customer looking to make a booking would access Maersk Spot and then leave the tool to compare other options. As they were doing so the prices might change.
With integration into GPM a user gets to see both real-time competitive spot rates and their contracted prices.
Bookings through GPM
Bookings can also be handled directly through GPM, while users can access information regarding future departures to see how prices will develop.
A win-win for everyone
According to Henning Voss, the integration of Maersk Spot and GPM is really a win-win for everyone.
- The solution delivers improved efficiency and control for users of GPM.
- Maersk benefits from greater transaction fulfilment and improved access to freight forwarders.
Maersk Line’s comment
An executive sponsor for Spot, Maersk Line commented that Maersk Spot was created to simplify its customers’ supply chain with a single online transaction,that includes a loading guarantee, covering everything from quotation to a final booking, with one, fixed ‘all-in’ price.
“We want as many customers as possible to take advantage of this proposition, and that’s why the integration into GPM makes perfect sense.”
“Together we can now give users up to the minute visibility over pricing, ensuring they can get the value their business and stakeholders demand, while we optimise capacity. In effect, this creates a one-stop-shop that all parties benefit from. GPM enjoys an excellent reputation within the logistics community and we look forward to building our relationship with PLS going forward.”
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Source: Port Technology
