Adidas And Parley Makes Big Bold Steps

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Adidas and Parley for the Oceans showcased a 3D-printed ocean plastic shoe midsole.

Adidas

Adidas and Parley for the Oceans is an organisation dedicated to reducing plastic waste in oceans.  This organisation initiates a new concept shoe, that consists of an upper made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content.  This activity globally triggers us to understand and contribute to stop ocean plastic pollution.

The shoe is just a prototype, but the goal is to demonstrate how the industry can “rethink design and help stop ocean plastic pollution,” according to Adidas.

The adidas x Parley concept shoe was made in just six days in close collaboration with Sea Shepherd and supported by green chemist John Warner (WBI) and material innovator Bionic Yarn.

As The Verge pointed out, the shoe’s design is based on the Adidas Futurecraft 3D, a 3D-printed shoe meant to show a potential future of on-demand shoe customization.

Credits:

“World leaders forging an agreement is wonderful, but we shouldn’t need to be told to do the right thing,” said Eric Liedtke, adidas Group Executive Board member responsible for Global Brands.

“The industry can’t afford to wait for directions any longer.  Together with the network of Parley for the Oceans we have started taking action and creating new sustainable materials and innovations for athletes.  The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create.”

Source: Business Insider

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