Maersk To Take Over HUUB


  • The acquisition of HUUB strengthens Maersk´s technology capabilities
  • To strengthen the integrated logistics offering, Maersk set out two and a half years ago on an M&A journey

As a disruptive force in the e-commerce space, the acquisition of HUUB strengthens Maersk’s technology capabilities, bringing the best attributes of a modern entrepreneurial agile workplace, says an article published in Maersk website.

What is the outcome?

“HUUB is a great fit for Maersk, a curious team with inspiring founders. With HUUB we are acquiring world class capabilities and talent that will allow us to greatly accelerate the development of our omni-channel offering. This will make it much easier for our customers to focus on their core business of producing and selling goods and swiftly bringing them to the end-consumers” ,Vincent Clerc ,Executive Vice President and CEO of Ocean & Logistics, Maersk.

After HUUB´s technology is embedded into Maersk’s existing solution :

  • customers will get fully integrated Maersk E-commerce Logistics products 
  • with highly user-friendly customer and partner interfaces.  
  • Maersk customers will have a single source of truth for stock visibility

With this acquisition by Maersk, Maersk Growth and  the rest of the investors are exiting the company.

Strengthening of integrated logistics offering

To enhance its integrated logistics offering, Maersk set out two and a half years ago on an M&A journey, first acquiring Vandegrift, a custom broker, acquiring Performance Team, a warehousing and distribution specialist and, KGH a Customs Services. In August 2021, Maersk expanded its E-commerce footprint by announcing the acquisition of Visible SCM and its intention to acquire Europe B2C.

HUUB is the third acquisition within E-commerce Logistics, underlining that this is a new and important strategic focus area towards delivering integrated logistics to customers.

About Maersk Growth and A.P. Moller

Maersk Growth, the corporate venture arm of A.P. Moller – Maersk invests in and partners with start-ups to digitize, democratize, and decarbonize logistics. Maersk Growth injects their very own rocket fuel into ventures that apply new business models and technologies to connect and simplify global supply chains.

A.P. Moller is an integrated container logistics company working to connect and simplify its customers’ supply chains. As the global leader in shipping services, the company operates in 130 countries and employs approximately 80,000 people.

About HUUB

HUUB is a Portuguese tech start-up founded in 2015 that proposes a fully digital, end-to-end, and omnichannel experience of the supply chain with a particular focus on the fashion industry. The platform manages all fundamentals of a logistics operation and  it connects with the other business parties like warehouses, carriers, online stores, and ERP systems in a plug & play solution.

“Since day one, HUUB has had two main purposes: disruption and scale. Disruption to have the capacity – and courage – to say that a multi-billion dollar industry needs a digital revolution and to envision and create a revolutionary supply chain platform and ecosystem. In addition, there is the scale that allows disruption to occur, feeding it with the volumes that can make a difference”, says Tiago Paiva ,HUUB CEO.

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Source: Maersk


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