Musk’s $1 Million Worth Of ‘Repugnant Desire’


  • World’s Richest man launches a new perfume called ‘Burnt Hair’ describing it as ‘The Essence of repugnant desire.’
  • The is said to be Priced at $100 a bottle and will start shipping in the first quarter of 2023.
  •  Elon Musk ventured over different kinds of businesses over the years like flamethrowers, Tequila, short shorts etc.

Elon Musk, world’s richest man, has scented a new opportunity to cash-in on outlandish products, launching a perfume called “Burnt Hair” that he claimed sold 10,000 bottles to earn a million dollars in just a few hours.

Perfume salesman

“With a name like mine, it was inevitable that I’d end up in the fragrance business – why did I fight it for so long!?” Musk posed the question on Twitter, where he now refers to himself as a perfume salesman.

Repugnant desire

“The essence of repugnant desire” is the website description of his latest offering, which costs $100 a bottle and is set to start shipping in the first quarter of 2023, making good on a product Musk first mentioned in September.

Previous brain waves

Previous brain waves have included Tesla’s (TSLA.O) own-brand tequila, launched in 2020, and a pair of “short shorts” to signify Musk’s victory over investors who bet against the electric vehicle maker, now the world’s most valuable car firm.

His Boring Company, a tunneling firm last valued at $5.7 billion, sold flamethrowers at $500 apiece in early 2018, raising $10 million. He also sold 50,000 Boring Company hats.

Sustainable energy economy

Musk’s ambitions over the years have ranged from colonising Mars to creating a new sustainable energy economy, and in the process he has built Tesla, rocket company SpaceX, and smaller firms.

Twitter deal

Last week the billionaire proposed to proceed with his original $44-billion bid to take Twitter Inc (TWTR.N) private, calling for an end to a lawsuit by the social media company that could have forced him to pay up, whether he wanted to or not.

If successful, a deal would put Musk in charge of one of the most influential media platforms and end months of litigation that damaged Twitter’s brand and fed his reputation for erratic behavior.

The Boring Company did not respond to a query on how long it planned to keep the perfume listed.

Did you subscribe to our daily Newsletters?

It’s Free! Click here to Subscribe.

Source: Reuters


This site uses Akismet to reduce spam. Learn how your comment data is processed.