The UK government including major tech companies launched the ‘Online Fraud Charter’ against the rising wave of fake advertisements, fraud, and love scams. This is a step towards helping citizens combat digital crimes as fraud grows to be the most common crime in the UK.
Key Initiatives of the Online Fraud Charter
The Online Fraud Charter outlines a series of impactful measures designed to enhance user safety across digital platforms. Tech industry leaders such as Amazon, eBay, Facebook, Google, and others have committed to verifying new advertisers, promptly removing fraudulent content, and implementing heightened verification on peer-to-peer marketplaces. Notably, users of online dating services will now have the opportunity to verify their identities. This united front is geared towards mitigating the impact of online fraud, providing a safer online environment for users.
Crackdown on Illegal Advertisements and Protection for Children
Acknowledging the role of illegal advertisements and age-restricted content, an action plan by the Online Advertising Taskforce accompanies the charter. This plan aims to curb illegal ads, especially those promoting age-restricted products like alcohol or gambling, to prevent their exposure to children. The combined efforts of industry and government will leverage evidence gathering, information sharing, and best practices to strengthen protections for children online. Prime Minister Rishi Sunak emphasizes the importance of collaboration, noting a decline in fraud cases as a result of concerted efforts but underscores the need for continued vigilance and action.
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Source: Govt.UK
